The following appeared in the Los Angeles Times TV Times weekly TV magazine, 15th September 1996 issue. It was within a section entitled "The Prime-Time Pack" by Steven Linan:
FRIDAY "Sabrina, the Teenage Witch" 8:30-9 p.m., ABC Premieres Sept. 27
The premise: Given the title, we know Sabrina (Melissa Joan Hart) is no average adolescent. In fact, it's up to her eccentric aunts to hone the 16-year old's emerging powers, which makes small-town life difficult when no one else is in on the secret. No one, that is, except Salem, a wily warlock doing penance as a household cat.
The prospects: The first of two new kid-friendly comedies in the network's revamped "TGIF" block, "Sabrina" ought to scare up oodles of youngster without so much as a twitch of the nose. And the casting of Hart, who built a following in "Clarissa Explains it All," is a good thing.
Accompanying the article is a small (1 3/4" x 2") picture of Melissa holding the cat. It is captioned "HER SECRET: Melissa Joan Hart is "Sabrina, the Teenage Witch."
Eric Last, November 8th 1996