NEW YORK, Oct. 21 /PRNewswire/ -- EURO/RSCG, the eighth largest communications network in the world, announced today that its health care public relations agency known as CDB Healthcare has been renamed: PResence(SM)/EURO RSCG.
PResence originally established as a joint venture for health care public relations between two EURO RSCG agencies -- Creamer Dickson Basford and Lally McFarland & Pantello -- has been operating as a free-standing public relations agency since 1995.
"Our new name, PResence, recognizes our independent status and gives a new identity to our organization," says Laura Schoen, PResence president. "Our new name reflects what we do and the key service -- building a presence - we provide for our clients."
Campaigns created by PResence are linked to the business objectives of a brand and/or an organization, and deploy strategies that support the entire marketing mix. The agency provides public relations support to a growing number of clients in the following therapeutic areas: anti-infectives, antivirals (including AIDS), anti-depressants, eye care, hematology, endocrinology, ophthalmic and orthopedic medical devices, nutritionals, oncology, pediatrics, and vaccines.
PResence(SM) is also active in the areas of patients' rights and disease awareness. In these campaigns, PResence has worked with a number of public figures to raise awareness of hepatitis A and hepatitis B, and cancer survivorship. Among the participants in PResence public education campaigns are: Danny Tamberelli, known to young people as Pete on the Nickelodeon television program, "The Adventures of Pete & Pete", Melissa Joan Hart, known to most as Clarissa, on the television series, "Clarissa Explains it All", Dr. Ruth Westheimer, the well-known sex educator; former U.S. Surgeon General, C. Everett Koop, and retired General H. Norman Schwarzkopf.
PResence develops international as well as national campaigns. In the last 12 months, the agency has organized events in Italy, England, and Spain for U.S. based pharmaceutical companies. The strength of the group EURO RSCG around the world allows PResence to support its clients' activities globally. PResence clients include: Bausch & Lomb, Bio-Technology General, IMS America, Insight Health Services, MedImmune, National Comprehensive Cancer Network, National Coalition for Cancer Survivorship, Pfizer, Storz Ophthalmics, SmithKline Beecham, and Wyeth-Ayerst.
PResence is organized under the LM&P Healthcare Group, which includes Lally McFarland & Pantello, Medical Advertising, PeerMed, Medical Education and LM&P Consultants, whole owned agencies of the EURO RSCG network. The EURO RSCG agencies are part of Havas, the number 1 communications group in Europe, with over 200 agencies in 61 countries. The network includes medical and consumer advertising agencies, as well as direct marketing, medical education, and managed care consultants. Its agencies are located in North America, Europe, Asia, and Latin America.
SOURCE PResence(SM)/EURO RSCG
CO: PResence(SM)/EURO RSCG; CDB Healthcare
ST: New York
IN: HEA
SU:
10/21/96 09:26 EDT http://www.prnewswire.com
Eric Last, November 8th 1996